This business buys from department stores and sells through Amazon - https://finance.yahoo.com/news/this-millennials-company-makes-millions-buying-from-walmart-and-reselling-on-amazon-151213013.html
Challenging practices based on old standards - https://www.linkedin.com/pulse/what-standard-youre-copying-exactly-holding-you-back-brendan-richards/
Physical retailing will not die - https://www.thedrum.com/news/2019/01/30/physical-retail-not-going-die-says-wlt-group-ceo-david-kassler
