The much
anticipated Trader’s Award Night is coming in November but with a twist in the
concept which may raise some questions and an analogy with two different award
concepts.
The 2016
inaugural Trader’s Award Night was a great success. The night itself was well
done but it was the focus on traders that caught trader’s attention. Not only
was the night all about traders but the judging was conducted by management and showed that they could really
appreciate the contribution that individual traders were making to our market.
The
reality of this business world is that we don’t always stop to recognise
talent. Of course there was some disagreement about who received which award
but you expect that in any similar operation – just look at the Academy Awards
in the movie industry where experienced members of the Academy of Motion
Picture Arts and Sciences vote on worthy recipients and often have their voting questioned.
The Trader
Awards this year will be done differently than in the inaugural year. Instead
of management assessment awards will be based around customer voting. Traders
will be able to nominate their business and customers will be asked to vote for
the most worthy in each category.
There is where the analogy with Academy
Awards and the TV Logies comes in. The Academy Awards are made by experts in
the field. The Australian TV Logie awards are voted on by viewers. You could
say that the Logies are based on popularity rather than merit. The Logies are
subject to unashamed promotion and lobbying by TV stations which adds to all
the fun and allows the stations to point out the benefits of their offer.
Traders with a strong social following will have an advantage and maybe that is
a good thing. Modern retailing is becoming more about how you relate to your customers
across multi channels. Additionally, the involvement of customers will add promotional opportunities. But will it be about trader merit, and the contribution that traders make
to the market community?
Whatever happens
this is going to be a great night but while the management team are fine tuning
the details, you might like to express your views. Just click on Have Your Say
below and let us know what you think.
Have Your Say – click here.
COMMENTS:
This comment was received before the publishing of the article but is included for subject relevance.
16/07/2018 11:17:44 Trader Awards "I only trade 3 days a week so compared to some traders working 5 or even adding the night market into the mix the smart money would be on last years winners to go back to back."
Yes. You would think that more exposure would lead to a better chance of winning - Ed.
16/07/2018 11:21:38 Order Awards Night "Not sure where i'm going to fit a lap top for easier customer voting in my 3x3 stall . May have to spread? "
- Ed
COMMENTS:
This comment was received before the publishing of the article but is included for subject relevance.
14/07/2018
20:29:43 QVM Trader Awards "The QVM Trader Awards are a good
idea in recognition of hard working traders operating a quality business.
One of the
main eligibility criteria states that the business hold a current lease/licence
agreement with QVM.
However
being an S/L trader that is currently out of contract and have been trying to
seek a renewal for some 9 months to date I am wondering how many others are in
the same predicament and be ineligible to nominate or to receive any
recognition for their continued hard work. Good time to be a PE trader."
Good point. Thanks. We will seek a response - Ed16/07/2018 11:17:44 Trader Awards "I only trade 3 days a week so compared to some traders working 5 or even adding the night market into the mix the smart money would be on last years winners to go back to back."
Yes. You would think that more exposure would lead to a better chance of winning - Ed.
16/07/2018 11:21:38 Order Awards Night "Not sure where i'm going to fit a lap top for easier customer voting in my 3x3 stall . May have to spread? "
- Ed