Good photos like the one above can have a great impact. We QVM
Traders are all being urged to promote our businesses via social media, and
that makes a lot of sense, not the least because it is largely free.
But like
everything else we do there are degrees of excellence that can determine just
how successful our efforts are ,and photography is one of those skills that with
a little bit of effort can turn a ho-hum social media post into something
special that impresses our customers.
Credit for
this article goes to a trader who takes the subject of photography very
seriously and he offered to help me with some promotional photos for my business. He has a $6000 camera but as we will reveal later that isn’t essential
to get good results. As this trader says, it is not the equipment that gets
results, it is the creativity that goes into the photo.
Here are few
results from a quick photo-shoot at the market on Saturday.
These photos
are quite simple in subject matter but I hope you will agree they all say a lot
more than a simple bland photo of a product. Bland product photos are fine for
catalogues but when you are trying to create some mystery and expectation, it
takes a little more thought. The last photo, by the way, was taken with a smart-phone
so you don’t need special equipment to get great results. The following photo
was also taken with a smart-phone and I apologise for the blatant self
promotion but it is a good example of how a little creativity can boost the impact of a photo.
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