China is now
Australia’s number one source of tourists with a staggering 226,900 arriving in
February alone, and breaking the record for that month. They have replaced New
Zealand as our largest source of tourists.
BusinessInsider is drawing a link between February’s 0.6% rise in retail sales and the
influx of Chinese tourists.
Within QVM
there is anecdotal evidence that the nature of Chinese visitation is changing.
Traders are reporting more independent Chinese visitations in addition to the
usual organised tours. What are described as middle income visitors, often with
a good understanding of English, are starting to become more obvious.
One of our traders
is closely watching that trend and has plans to adjust his range for a more
discerning Chinese visitor, often looking for items with a distinctive
Australian flavour.
Earlier this
month we reported on the importance of tourism to the Upper Market - https://www.victraders.com/2018/04/the-importance-of-tourism-in-upper.html
The
potential of Chinese tourism is immense as its large population rapidly becomes
more global in its outlook.
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