There is something really
uncomfortable about a redundancy, and Director of Customer Engagement, Mark Scott’s departure has many traders
sad.
It is not just because Mark was a nice
guy, which he certainly was, but he had that entrepreneurial flair and can-do
attitude that so many traders deem worthwhile at QVM. Mark didn’t mind
challenging ideas and looking for opportunities which, at an organisation with
a fairly meagre marketing budget, was always a challenge.
He recognised early on that digital
marketing was the way to go and set about understanding the intricacies of this
new field of marketing endeavour. One of his legacies will be the opportunity
for many traders to finally embrace modern social media. Establishing a social
media presence was a huge mountain to climb for many traders, but all of a
sudden it became a simple matter of contacting a member of the QVM marketing
staff and soon you had a video on QVM Facebook with thousands of views from
potential customers. For many traders that planted the seed - “I can do
that.” One of our traders described the work done by the QVM Marketing
Department on the upcoming Australian Made campaign as their “best ever”.
One of the problems with praising a
marketing person is that they have probably already done it themselves. It goes
with the territory. In this often subjective field of management you need to
claim successes wherever you can. Mark didn’t mind drawing a connection between
his arrival and the successful turnaround of the night market and few would
deny his significant contribution. No doubt there are many other contributions. Unfortunately, change is a given in retailing right now, and an organisational restructure has claimed his role.
Thank you Mark. We wish you all the best for the future.
COMMENTS:
30/07/2017 20:37:11 Mark Scott farewell "Thanks Greg and to all the traders I had the pleasure of meeting, working with and hopefully adding some business value. My heart was,is and will always be for the prosperity of the market and the hundreds of great businesses it encompasses. For now, I will remain a loyal shopper and hope to see everyone again very soon." Mark Scott
