"Coffee
Shopping" is a new term in retailing, and no, coffee shopping is not
shopping for coffee.
The idea comes from China and it is all about creating a coffee shop experience in a store. It is providing a relaxed
friendly atmosphere with friendly people (think Apple Stores) and instead of
magazines, using digital formats to browse through products and assist in your
purchase.
Rather
than wander aimlessly through aisles and aisles of stock you are more focused
and you have assistance from staff and digital catalogues. So it is providing
more of a one on one experience, with a very broad range of options at your
fingertips.
Coffee
Shopping is likely to produce smaller stores (many retailers like Target and
IKEA are heading in that direction) and possibly home delivery rather than
carrying goods with you.
You
might also be offered a cup of coffee as part of the experience.
