In
a move to offer greater service to its customers, McDonalds US is planning
table service in some of its restaurants. It is all part of a move to stay at
the forefront of customer relevance.
McDonald’s
chief executive Steve Easterbrook recently told CNBC - “For the best part of our 60 years we’ve
asked customers to fit around our business model. Now customers are more
demanding and we are looking to adapt our business."
McDonalds
are expecting some difficulties adopting the new service starting with staff
attitudes. A culture based on "you come to us" will have to become
"we come to you".
In
the very competitive fast food industry, other players will no doubt be
responding. Pizza Hut have already announced plans to upgrade their in-house
restaurant facilities.
