Roy Morgan research has revealed that the proportion of
Australian grocery buyers purchasing their fresh meat at the butchers has
declined over the last 3 years. The overall meat market is declining although
butchers are the most affected.
Butchers still hold a significant share of the total fresh
meat market with a higher average weekly spend than supermarkets - $37 versus
$27 for Woolworths and $25 for Coles. According to the survey meat purchased at
markets and delicatessens came in at $34 in an average seven days.
More details on the research can be found here - http://www.roymorgan.com/findings/6693-decline-of-the-butcher-201602232312
