It is not so long ago that trader bulletins often reached the rubbish bin or the ground before being read by traders. It was depressing to see the ground littered with bulletins after the market. The bulletin was considered largely management propaganda with little value for traders and little application to improving our market. It was basically bland and uninteresting. In fact it was one of the reasons why this website got off the ground because we identified the need for more realistic communication with traders.
Fast forward to today and this brightly coloured, well presented, and informative bulletin starts to make some sense. Take the most recent edition distributed over the weekend. It highlights the excellent Marketing Ideas sub-committee held last Monday, gives updates on two key market initiatives (Chinese New Year and Melbourne Food & Wine Festival), covers a hot topic raised by traders (Working In The Heat), gives some important operational updates, and finishes with a merchandising/customer service checklist that has real relevance.
They have even put the CEO message on page two (sorry Vic, but it works better there), and included a feedback form on Christmas Trading Hours later in the year. In fact this might be the first time that traders have been given adequate time to provide input on future Christmas trading arrangements with the memory of last Christmas still fresh in our minds.
Perhaps the Trader Bulletin is on the right track at last. I'm framing this one.
"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in." - Bill Gates
Have Your Say - click here.
