The recently released QVM Annual Report covers many aspects
of market operation but Specialty Merchandise traders will be pleased with the
focus on tourism.
The report identifies QVM as the number one Melbourne destination
for international tourists and states – “More than one in two international travellers
to Melbourne visited our historic market during their trip. Tourists typically
visit markets to experience the local culture around food buying, however their
main economic value to the market is with the specialty merchandise traders.”
The report went on to say “ Significant progress has been
achieved in building QVM into the formal tourism industry network to ensure long
term growth from this important sector.”