QVM have launched a new concept food event in Queen St. based around food on a stick. The event started today (Sunday 18th) and will continue on 9 more Sundays through to April in between other cultural events.
The event was open to both day and night market traders and a couple of day traders will be participating. It is hoped that the convenience of food on a stick, at a reasonable price, will enhance the market experience for families and visitors generally.
A beer garden will be set up at the top of Queen St. with live music to entertain customers and marketing will include collaboration with Melbourne Zoo in its plight to save the endangered Lord Howe Island Stick Insect.