The uncanny thing about this ad is that it now looks
mainstream even though The Iconic only sells online. More and more advertising
for online retailers is appearing and there is an outstanding feature developing
– full price!!!! Yes, online
discounters are still there but the “new wave” is replacing discounts with
exceptional levels of service. They offer reasonable prices, speedy delivery
(The Iconic offers 3 hours delivery in Sydney), free returns for any reason,
and recognised brand names. cont'd
