Web site design used to be "more is better" but things have changed and impressing your customers with your business history and a detailed list of your product range and all the associated delivery, return, re-ordering options is past history. Now it is about smooth easy navigation for the customer to do what they came to your site for - order stuff and have it delivered.
Websites are now about attractive graphics that give a "product feel", easy navigation to the desired product, and easy check out. If you have recently updated your website and can recommend a cost effective way of achieving a new website look, we'd love to hear from you.