Thursday, 4 August 2011

"Tryvertising" - The New Buzz In India

This concept aims to assist consumers make up their mind about products by offering free samples online.
Samples are issued on a first come, first served basis, and consumers are invited to provide feedback such as a product review.
The idea is that it stimulates product interest and the concept has been so successful that there is talk of opening a physical store offering  free samples.