A report in
Inside Retail this week suggests there are new influences in Christmas buying
and we are suggesting that Market Traders need to be on the front foot.
One of the biggest
new influences is Black Friday which has become a major buying period embraced
by all major retailers. Black Friday is a sort of Christmas lead-in with lots
of hype. What Black Friday does
differently is concentrating buying into one frantic day. It is a major
promotional period and your customers are likely to take a big interest in what
is available.
The point is
that, if you have a website or social media exposure, this would be a good time
to ramp up your promotion by posting on Facebook and Instagram. It makes sense
to be out there with the big boys when consumers are really active. You may not have the online presence of the big players but why sit back and let them have all the fun.
Black Friday
in 2019 occurs on 29th November and you can start promoting your
specials anytime.
Here is a
link to an article in Inside Retail Australia - https://www.insideretail.com.au/news/international-retailers-rethink-black-friday-strategy-201908
Have Your Say – click here.