David Jones and BP are to join forces in a major
innovation for the convenience store industry.
They will offer up-market food items from select BP
sites in Melbourne and Sydney. The intent is to take advantage of changing food
habits as consumers seek more than the traditional hot dog and Coke offer from
service stations.
Consumers are changing from a regular 3 meal a day
food pattern to an on-demand and more flexible offer that will enable them to accommodate
hectic lifestyles. Quality food to eat now or eat later is a new driving force.
Combining David Jones reputation for quality food with a leader in the convenience store sector would seem to make a lot of sense.