Our photo
shows RMIT Interns Shantelle-Ann (L) and Christian (R) who are assisting Trader, Greg Smith, update his business
website through the QVM - SBMS mentoring program.
Shantelle-Ann is
a Journalist and she is working on stories to better inform viewers and
customers. She is compiling questions related to key aspects of the business
and then researching responses which will be added to a blog component on the
website. Stories will involve products that perhaps are not fully understood by
the public but have interesting history, uses, and benefits. The idea is to
inform and entertain, and generally make the website more attractive to
potential customers.
Christian is
skilled in web development and he is upgrading a rather old fashioned website presentation
into something more dynamic, more interesting, and easier for customers to
navigate. His aim is to keep it simple (not too many products to confuse
customers) but essentially to make it easier to navigate the site, make a
choice, and press that all-important “buy” button or alternatively direct customers to the market.
This liaison
with RMIT interns and students is part of the QVM-SBMS mentoring program to assist Traders
through retail change at QVM.
By Greg
Smith