The
famous Crocodile Dundee line (That’s not a knife, this is a knife.) has
inspired this comparison between the wannabe markets by the likes of Coles,
Woolworths, IGA, and the real market - The Queen Vic Market.
The
comparison is an idea from one of our long standing traders, David Kiper, and
has been written about on these pages before, but it is said that a good idea
bears repeating so let’s refresh the comparison.
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| That's not a market |
 |
| This is a market. |
 |
| That's not a market. |
 |
| This Is A Market |
 |
| That's not a market. |
 |
| This is a market. |
David intended that the “This is a market” line would be part of an
advertising campaign with the final message directed to local consumers something like this - “Lee
from Singapore, Omar from Dubai, and Anne from England all consider QVM one of
the great markets of the world. Why aren’t you shopping at QVM?"
