The
colourful multi-lingual light boxes in our photo were installed in sheds K/L
for the Europa Night Market but clearly have application for our tourist
dominated Upper Market during the day.
Adding
a bit of contemporary colour to our sheds has gained a positive response from
traders who like the “Welcome” theme. Tourists seem to like them as well with a
number noticed photographing the signs.
Recently
the proposition was put to CEO, Stan Liacos, that the signs should be turned on
for the Day Market as well as the Night Market, and he embraced the idea. The
light boxes may be changed as market promotions change but we can expect them
to be lit during the day in this format at least for the winter season.
Their
‘Welcome” theme is particularly relevant for the large number of international
customers who inhabit the Upper Market during the day. And interestingly they
may encourage a bit of reverse customer psychology with locals. With recent
articles in the South China Post, and New York Times promoting our market to
the world, perhaps the locals could view our internationalism as yet another
good reason to visit QVM.