Next month’s
Committee of Trustees meeting is to examine a Vision for our Market and it
might pay to look at just what a Vision Statement means.
Wikipedia says: "A vision statement
is a declaration of an organization's objectives, intended to guide its
internal decision-making. A vision statement is not limited to business
organizations and may also be used by non-profit or governmental entities."
A good
vision statement resonates with its intended audience whether it be customers,
shareholders or employees and perhaps we should first note that the intended
audience is just one variable in this conversation. Some vision statements can
be quite complex, others very simple and succinct. Disney’s Vision Statement is
“to make people happy” – that is pretty simple.
Perhaps the
most common intent of a vision statement is to guide stakeholders. If stakeholders can embrace a vision statement it is said that unity throughout the whole
organisation can be enhanced. Providing an intent and direction that everyone
can understand is very important. It can also help in day to day decision
making by all participants as decisions are weighed against the organisation’s
vision.
A vision
statement will often talk about the future in a very positive way and often
sets some lofty things to aim for. It is a statement that can be reviewed and
tweaked to fit in with changing circumstances and aspirations.
We look
forward to this process as QVM reviews its vision for the future.