The
level of retail sales is the key ingredient that traders would most like to
control and probably the one that is least controllable by anyone.
There
are just too many factors impacting on consumer sentiment - political turmoil,
rising prices, changing spending habits, and share market performance to name just a few. One of our
traders said on the radio during the week that all QVM needed was a bit of a
polish and to bring us more customers. The polish is easy, bringing more
customers is incredibly hard and to suggest that anyone can just turn a switch
simply doesn’t make sense.
The
fact is that bringing more customers will only come from a long term effort by
everyone associated with QVM. Bringing more customers will happen when customers are in a spending mood and perceive that The Queen Victoria is a good place to meet their needs. Traders and management need to accept
responsibility for their functions and work at them with great diligence. Like
it or not, this needs teamwork. There is no switch, just a lot of hard work.