Shopping
On Instagram Hits Australia - overseas consumers have been able to click on
little labels in Instagram photos to shop for the item in the photograph and
that is now available in Australia. One early adopter identified a 5% increase
in online sales during the first two weeks. Details from Instagram.
Creative
Retailing - a Harry Potter style bar in London allows patrons to mix their own
cocktails in a cauldron and pour their own beers using a magic wand.
Wesfarmers
To Sell Off Coles - Wesfarmers has
decided to sell off Coles whilst maintaining a minority share. According to
commentators, the sell-off will give Coles new impetous under a new owner and
the freedom to chase its own strategy without the drag of Wesfarmers
multi-faceted industry diversions.
New
Market At Wyndham – a new fresh food market to rival South Melbourne market and
reportedly to operate 7 days is planned for vacant land at Point Cook. See article
- http://www.starweekly.com.au/news/market-in-the-making/
Australia’s
Luxury Retail Sector Looks Strong – During a recent visit to Chadstone Shopping
Centre the Editor noted the unusual sight of customers queueing outside two high-end
stores, Luis Vuitton, and Gucci. The queues are a result of curating customer
store entry so that small groups receive maximum service from shop staff . Ibisworld
research is reporting that Australia’s luxury retail market is bucking the
trend in the rest of retailing by recording annualized 10% growth in the 5
years up to 2017/18. Inbound tourism, particularly from Asia is the driving
force. Separate research shows that Chinese tourists account for over 25% of
all tourist expenditure in Australia.
Interesting
Article 1.– The Harvard Business Review questions whether loyalty programs are
a real substitute for product relevance. - https://hbr.org/2018/03/marketers-need-to-stop-focusing-on-loyalty-and-start-thinking-about-relevance
Interesting
Article 2 – Being a workaholic is different from working long hours - https://hbr.org/2018/03/how-being-a-workaholic-differs-from-working-long-hours-and-why-that-matters-for-your-health
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