Social Media
Engagement has become one of the essentials of modern retailing. A number of QVM
traders operate business Facebook pages and Instagram accounts but few know how
to maximise their effectiveness and Marianne Mewett’s presentation at the
Engagement Centre on Monday has put attendees on the right track.
This
presentation was equally relevant to traders with no social media experience or
those with some experience. The former group will probably want to follow up
with one-on-one sessions under the Marketing Cooperative Program but current
users will have left this workshop with the tools to prepare a regular schedule
of social media posting and draw sales benefit from this type of customer
engagement.
Some key
points included
- The
importance of good photographs and videos.
- Posting
once per day.
- Sales
focus – specials, deals, and freebies attract responses.
- Link
all your channels including your website.
Marianne has
produced a document highlighting some of the key points and providing advice
for new starters. We have put a special link at the top of this page (SocialMedia How To) which you can access at anytime.
Social Media
Engagement is a whole new world for many traders but it has growing acceptance
in the retail industry and is quite easy to implement. A daily post needs just
a few minutes of spare time while at your stall and a few basic photo taking
and typing skills. Any queries can be directed to the QVM marketing staff. Why not
start the ball rolling now.