As
part of our campaign to ditch the term "General Merchandise" we
decided to look up the meaning of one the proposed alternatives -
"Specialty Merchandise" or "Specialty Shopping."
From Business Dictionary
Definition of Specialty Store
“A small
retail outlet that focuses on selling a particular product range and associated
items. Most specialty store business operators will maintain considerable depth
in the type of product that they specialize in selling, usually at premium
prices, in addition to providing higher service quality and expert guidance to
shoppers.”
The
Free Dictionary
Noun
|
1
|
Specialty
Store - a store that sells only one kind of merchandise
|
Definition of specialty
shop: a shop that sells
one type of thing.
study.com - Educational
Website.
“Specialty stores are
retail businesses that focus on specific product categories, such as office
supplies, men's or women's clothing, or carpet. It isn't the product they sell that
determines if a company is a specialty store, but rather the breadth of their
product offering. If a company could be considered an expert in a certain type
of good, it is a specialty store.”
So what categories would
fit these definitions at QVM? – socks, T-shirts, Australian souvenirs, silver
jewellery, leather jackets, phone covers, ladies fashion, sports shoes, coats,
sunglasses, gift and occasion cards, outdoor wear, luggage, fabric, leather belts, and so on.
We think there is a
good case for describing the Upper market as “Specialty Merchandise”, “Specialty
Shopping” or “Specialty Precinct” and the traders as “Specialty Merchandise
Traders”, or just “Specialty Traders”. See previous posts below for lots of trader comment on this subject.
COMMENTS:
10/12/2017 16:26:26 Specialty merchandise "Using the term specialty merchandise excludes traders who are service based. Specialty traders or specialty shopping would be more appropriate."
Good Point - Thank you. - Ed
10/12/2017 16:26:26 Specialty merchandise "Using the term specialty merchandise excludes traders who are service based. Specialty traders or specialty shopping would be more appropriate."
Good Point - Thank you. - Ed