The humble natural grain has developed a new following for healthy eating. As crisps and other fried snacks drop in sales the air-popped snack has taken off with gourmet flavours like goat’s cheese, teriyaki, and gin and tonic, exciting consumers, and contributing to a 10% increase in sales over 2017.
Benefits like, low in calories, high in fibre and gluten-free, all count with today’s health conscious food buyers and popcorn has given itself a new lease on life.