Many
consumers are concerned that the perfect appearance of food at supermarkets
means that a lot of “imperfect” food is being dumped somewhere in the process.
In
recent years some supermarkets have made a feature of selling “less than
perfect” food. Usually the “less than perfect” bit relates solely to
appearance. Knobbly potatoes, disfigured carrots, and strange shaped fruit are
just some examples. In all these cases the essential nutrition of the food is
unaffected.
Tesco
in the U.K. have just sent a wave of relief through U.K. apple growers by
announcing that this year’s crop, slightly blemished by unseasonal frost, will
make it to their shelves.