Luxury
shoe brand Sneakerboy has been welcomed into Chadstone Shopping Centre’s luxury
retailing zone because “In its DNA Sneakerboy is a disruptor, and disruption
brings theatre and excitement for our customers.”
And
just to prove that point Sneakerboy has introduced a new section in its store
dedicated to customers selling their sneakers to each other. Sneakers have a
huge cult following with a significant secondary market in pre-owned footwear,
particularly high end brands with sales being conducted through eBay and social
media sites.
Sneakerboy
say they would rather that selling activity happened in their stores than
online and so they will moderate a special instore location just for customer
to customer sales.