We have
written about the success of this year’s Winter Night Market but only in terms
of general impressions from a few general merchandise traders who are lucky
enough to trade at the night market.
Well now we
have more definitive advice from management – “Opening night was up 15% over
prior year and the past 2 weeks have been up over 50% on the same weeks last
year. Overall, after 3 weeks we are running 40% ahead of last year in terms of
visitor count. This has been an outstanding result and has been driven by the
delivery of a great product that appeals to today’s consumer and exceeds their
expectations combined with a highly engaging marketing campaign. Trader
feedback has been extremely positive including general merchandise traders who
have been delighted with crowds and sales results.”
The terminology
that stands out is “a great product….that exceeds expectations.” We can’t help
but wonder what could be done with a clean slate for the day market.
Have Your Say– click here.
COMMENTS:
02/07/2017 22:59:53 Winter Night Market Performance Revealed "Couldn't agree more with this -
The terminology that stands out is “a great product….that exceeds expectations.” We can’t help but wonder what could be done with a clean slate for the day market.
Surely, it's obvious - pour as much effort into the day market as the Night Markets....."
So would that effort involve curating a market like the night market or something different? - Ed.
03/07/2017 15:17:40 Winter Night Market Performance Revealed "Most definitely curating the day market, giving both the day market and Night Market the same amount of respect. I could go on and on, but this is it in a nutshell."
Great - thank you - Ed
02/07/2017 22:47:28 New Marketing Programs "How wonderful it would be to see a marketing program that gave the same amount of energy & buzz into the day market as is spent on the Night Markets." 3rd Gen Trader.
COMMENTS:
02/07/2017 22:59:53 Winter Night Market Performance Revealed "Couldn't agree more with this -
The terminology that stands out is “a great product….that exceeds expectations.” We can’t help but wonder what could be done with a clean slate for the day market.
Surely, it's obvious - pour as much effort into the day market as the Night Markets....."
So would that effort involve curating a market like the night market or something different? - Ed.
03/07/2017 15:17:40 Winter Night Market Performance Revealed "Most definitely curating the day market, giving both the day market and Night Market the same amount of respect. I could go on and on, but this is it in a nutshell."
Great - thank you - Ed
02/07/2017 22:47:28 New Marketing Programs "How wonderful it would be to see a marketing program that gave the same amount of energy & buzz into the day market as is spent on the Night Markets." 3rd Gen Trader.