A Nielsen’s Consumer Report has shown that overseas born
consumers spend more than Australian born consumers. Asian born Australians are
the biggest growing demographic in Australia today and their buying preferences
are influencing the shape of retailing.
The report said - “For example, Asians’ food preferences are
very different compared to the rest of the consumer population – they want more
fresh produce, more seafood and healthier food options.” This is a view that would
be supported by many fresh food traders at QVM, particularly fishmongers.
They are also likely to be well informed about their purchases
and likely to research prices and product information online before purchasing.
Interestingly, they are twice as likely to be influenced by their children when
shopping.
In a market like QVM with such a huge variety of customers it
certainly pays to be aware of cultural differences when maximising the
potential of your business.