A
new dynamic in the way people think and argue has developed along with the
communication revolution (social media in particular) and many think it is a
step back.
Bubble
thinking is all about thinking the same as those around you. It is accepting an
argument because others think it and then confining your analysis to what the
bubble says. Articles and books have been written about bubble thinking in
relation to a whole range of human endeavour.
A
classic example is the description of the City of Melbourne involvement in QVM
Renewal as “just a land grab". This is a term that is used by opponents to
renewal and it has a history going back to some earlier market proposals (prior
2000) that included high rises across our market. The concept is that there are
people who want to "grab" QVM land for other purposes.
These
days "land grab" is used in discussions about the Munro's site which
doesn't make a lot of sense because Munro's has never been part of our market
anyway. But making sense isn't what a bubble is about. It is about perpetuating
thoughts that might advance an argument whether it stands up to scrutiny or
not. We see a lot of that in social media and "fake news" is a more
recent term for similar behaviour.
Thinking
outside the square is good advice for entrepreneurs and maybe thinking outside
the bubble should become equally fashionable.
