"You
can't see the wood for the trees" is an old saying that refers to
obsession with detail at the expense of understanding the overall picture.
There
are plenty of "trees" confusing our view of retailing and the
following quote from Amazon chief executive, Jeff Bezos, has a great message -
“I
very frequently get the question: ‘What’s going to change in the next 10
years?’ And that is a very interesting question; it’s a very common one. I
almost never get the question: ‘What’s not going to change in the next 10
years?’ And I submit to you that that second question is actually the more
important of the two because you can build a business strategy around the
things that are stable in time.”
Bezos
could easily have been talking about the core customer desires for great
service and cheaper prices although what is “core” may differ from business to
business.
We
can’t ignore change but in the process of preparing for change neither can we
ignore the things that remain stable. Identifying what is not going to change
and then working out how you can support and enhance that core stability, might
just be a good way of choosing a path for the future of your business.
