Every
day decisions are made at QVM that impact on the business fortunes of traders
and the company. Will that decision suit traders, or will that decision suit
QVM Pty Ltd? Well, there is a question that is far more important than either of
those - will that decision suit shoppers?
We
have a pretty good idea of what is in the best interest of shoppers. Shoppers
vote with their wallets and there is plenty of data around the world of retailing
that analyses their behaviour. We know they want good value, convenience and a
stimulating shopping experience. We know that all the old barriers have been
broken down and shoppers have unprecedented power with their buying choices.
In
a video we posted during the week, Market Expert David O'Neil, made the comment
-
“It is a lot trickier renovating a market than renovating a stadium or
renovating a bridge. This is a living environment. It always has to come back
to that customer experience first. If it works for the customers it will work
for the vendors. The reverse is not always true.”
That rule applies to
everybody at QVM. Decisions that help the bottom line but are not in the best
interests of the shopping public will miss their mark.
Retailing
royalty, Sam Walton, once said - “There is only one boss – the customer. And he
can fire everybody in the company from the chairman on down, simply by spending
his money somewhere else.”
If
more traders and management representatives ask the question "What is the
best choice for our shoppers?" we may just end up with a successful market
renewal at QVM.
COMMENTS:
07/04/2017 17:37:42 Wens note "Dear Greg you are100% right in all the discussions we have omittted the main event. The customer.... let them decide!!!2"
07/04/2017 17:37:42 Wens note "Dear Greg you are100% right in all the discussions we have omittted the main event. The customer.... let them decide!!!2"