The Queen Vic Market is gearing up for the Lunar New Year with a range of market activities. Here are details received from our marketing department -
Last
year Queen Victoria Market participated in the inaugural Melbourne
Chinese New Year Festival that was developed under the direction
of the City of Melbourne. The Festival benefited from cohesive branding
and an integrated marketing strategy aimed at the Chinese community,
local and international, as well as the non-Chinese community.
Following the success of last year, we will participate as a major activation partner in the 2017 Festival with celebrations
igniting at the Market from 27 January to 12 February 2017.
Throughout this time, there will be an
illuminated display of mythical creatures (image above) on Queen Street and
red lanterns hung in the Food Court. The deli hall window will also be themed with products from the traders.
A Hongbao Wishing Wall
will be installed on Queen Street where market goers will be invited to
take a red envelope and to scan a QR code to follow our WeChat channel.
They will also be
prompted to play a Scratch & Win game for the chance to win prizes and offers from the traders and a hot air balloon flight over Melbourne with thanks to Global Ballooning.
The celebration continues over four event days:
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Saturday 28 January
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10am – 12pm
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Chinese Youth Society Lion Dance
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Lai Zhou Chinese Martial Arts Academy
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Chinese Performing Arts Development
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New Eastern Chinese Instrument Group
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Time Chinese Dance School
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10am – 2pm
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Chinese Fortune Journey - special offers & giveaways placed inside fortune cookies
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12.30 – 1.30pm
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Free cooking demonstration with Elizabeth Chong
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Wednesday 1 February (Night Market)
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7pm – 9pm
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Hong De Lion Dance Association Dragon Dance
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Laizhou Chinese Martial Arts Academy
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Red-Crowed Crane Dance Group
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Beijing Association Dance Team
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Operatic Performance Ms Shu-Cheen Yu
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Chinese Instrumental Performance
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Sichuan Opera Face Change Act
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Saturday 11 February
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9am – 3pm
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FamFest Lantern Festival - street food, free kids activities and entertainment
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Sunday 12 February
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9am – 4pm
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FamFest Lantern Festival - street food, free kids activities and entertainment
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