Traders
have been involved in an interesting exercise with the QVM Marketing Team to
explore marketing opportunities using social media, particularly with videos.
We
have previously identified those traders who have been the subject of this
process - Bruce Goose, Andy's Vic Market Gifts, Annette's soap flowers, Ivano's
Caricatures, plus many from the Night Market.
The
most amazing responses gave been received for food related videos. A video showing the cooking of Halloumi chips
has reached hundreds of thousands of people. Food has an inherent interest
factor. Who wouldn't get excited over things like chocolate infused cheese or pasta in a cheese wheel?
But
it is not just the subject matter that counts here. It is no accident that
technology hungry millennials are a core part of the Night Market clientele. If
your product is likely to appeal to that group of consumers, your chances of
going viral on social media would appear to be better.
Are
you one of the traders who could take advantage of that connection? If so, talk
to the QVM Marketing Team.