SmartCompany has reported
this week that Gelato Messina with 15 stores nationally has moved from a cash
only payment model to a mobile payment system which ticks an additional
important customer service box.
Gelato Messina’s mobile
payments are made through a dedicated app that customers are apparently
embracing. Not only can they pay electronically but they can use the app to
select the products they want in-store, and then present their automated ticket number
to a staff member, who completes the order.
By using the system, the
customer can earn points and claim freebies including gelato, merchandise, and
other benefits. Gelato Messina in return gets the benefits of a loyalty system
that is built in and gives them greater control.
Gelato Messina have
effectively skipped the standard EFTPOS process and although some customers may
complain about the lack of PayPass, the benefits seem to suit this retailer’s simpler business model.