One aspect of QVM marketing
that irks day traders is the seemingly disproportionate emphasis given to the
Night Markets. So is it true or false that QVM spend more on advertising the
night market?
FALSE – At a
trader/management meeting yesterday it was revealed that less than 15% of QVM’s
advertising budget was spent on the Night Market. We were given the figures but
in the interests of confidentiality we will not reveal them here.
Total media exposure for the
Night Market is of course huge with a big uptake on social media and free
press. It is a “sexy” event.
It should also be noted that advertising is not the only
component of QVM’s total marketing spend. We don’t know how much staff time and
wages are dedicated to the night market, but it is good to know the facts about
core advertising expenditure.