Our
Marketing Director, Mark Smith, identified customer visitation changes in our
food halls in the latest Trader Bulletin. Sunday's have now become the second
most visited day of the week at QVM and according to a recent article in the Sydney Morning Herald, Sunday's are now the most important day in super markets as the big boys
battle it out for market share.
Apparently
Sunday is the day for the big spenders, the value shoppers, and supermarkets
regard it as a critical day for getting everything right on the shop floor.
That is the day that the shelves need to be full and the checkouts manned which
might explain why the industry is so keen on getting rid of Sunday penalty
rates.
There
is no question that customer service is a high priority for Coles and
Woolworths (and everybody else for that matter). The trend to smaller, more
frequent shoping has its challenges and keeping the offer fresh at all times
becomes a major priority, particularly on Sunday's. The traditional day of rest is no more
when it comes to food shopping.
If Sunday traffic at QVM increased 7% in 2014/15 then Mark Smith is right - this is just another example of the need to view changes in customer behaviour with an open mind and a willingness to adapt.