The vision of QVM
as a “market of markets” has been
well documented but when one of our traders asked the simple question, “what
does it mean?” the answer was not quite so simple.
Before we reveal
our take on the phrase we thought we should look at some references in formal
QVM documentation -
The QVM Master Plan contained a number
of references to “market of markets” including –
Strategic Directions: “Strategic
Direction 1- A Market of Markets. A
place that supports and encourages sustainable market trading in all its
varieties → Upgrade existing facilities → Welcome people seven days a week →
Support emerging small businesses → Introduce new markets and attract new
customers → Encourage longer visits.”
Summary of key master plan proposals: -
“Queen Victoria Market will be a ‘market of markets’, with a distinctive offer
and experience in each of its main trading quarters, interlinked by a network
of attractive public spaces and connected to the surrounding city by high
quality streetscapes.”
The Strategic Brief for QVM renewal said
“The Queen Victoria Market precinct is home to a diverse range of markets with
something for everyone.”
And here is our
take –
The Queen Victoria
Market celebrates markets as a wonderfully stimulating way of doing business.
Our environment offers vibrancy, energy, freshness, smell, and noise, but above
all personal contact with passionate knowledgeable vendors.
And we exhibit all
those characteristics through a whole range of markets, from car boot sales to
high end food shops, with relevance to a whole range of customers including
locals, regional and interstate visitors, and international tourists. We
provide for children, young adults, adults and seniors. We have goods for all
spending levels, for rich and poor.
We are a fresh food market, a ready-to-eat food market, a clothing market, a souvenir market, and the list goes on.
We operate day
markets, night markets, and special occasion markets. We are a market for
consumers, a market for businesses, a market for communities and a market for
sellers.
We are indeed – “A market of
markets for all humanity”