Destination Melbourne is conducting two April tourism
workshops that could be of interest to traders looking to maximise their
involvement with this important customer group. QVM have expressed an interest
in attending with a group of traders. More information can be obtained from the
links below or you may wish to contact marketing staff.
Tourism Explained Briefing
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Date & Time:
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28 Apr 2016 3:00pm - 6:00pm
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Venue:
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Citadines on Bourke Melbourne
131-135 Bourke Street Melbourne VIC |
Tourism Explained with Ray Schleibs & special
guests
This Tourism
Explained briefing is for anyone wanting to learn more about the
structure of the tourism industry, the demographics and motivations of visitors
to Melbourne and the opportunities to engage and network within the
industry. It’s also a valuable session for businesses that may not
traditionally see themselves as part of tourism but can foresee tourism as a
growth opportunity for their business. Learn how to stay informed about
visitors to Melbourne and ensure you capitalise on opportunities for increased
visitation.
Cost: $30pp including GST.
More
details are available here - http://www.destinationmelbourne.com.au/events/22141124700-tourism-explained-briefing/
Designing Visitor Experiences that Delight
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Date & Time:
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29 Apr 2016 9:00am - 4:30pm
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Venue:
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Citadines on Bourke Melbourne
131-135 Bourke Street Melbourne VIC |
When
designing visitor experiences that delight, you first need to foster a deep
understanding of your visitor and then apply the latest thinking, concepts and
tools. This will help you to redesign your product offering and keep it aligned
with visitor trends and needs. With a competitive and forever changing
tourism landscape, it’s increasingly important to create impactful visitor
centric experiences that will delight the visitor, drive positive sharing and
comments via social media and ensure business sustainability.
Cost: $200pp including GST.
More
details are available here - http://www.destinationmelbourne.com.au/events/22245901089-designing-visitor-experiences-that-delight/