The push into fitness categories has been with us for some time
with businesses like Lorna Jane expanding rapidly with their activewear range.
Lorna Jane have taken up high profile locations in shopping centres with their
combination of fashion and fitness clothing. Many major shopping centres now
house fitness and gymnasium centres as part of their tenant mix, and wearing your
fitness clothing in public is now a fashion statement.
At this year's CES (Consumer Electronics Show) in Las Vegas the
number of fitness related technology items, particularly smart watches and
wrist bands, was quite staggering. The biggest competitor to last year's Apple
Watch is seen as the new Fitbit wrist watch which puts fitness monitoring above
all other smart watch features.
And if you need another reason to consider fitness products in
your market offering, the Australian Retail Index has declared that the
sporting goods category enjoyed a 14% sales increase in December over the
previous year which made it the leading category for sales improvement in the
lead up to Christmas. There would be a number of traders at QVM who could take
advantage of this trend.