Last weekend’s QVM Traders Bulletin contained
information on a QVM re-branding event which will take place on 4th
September. Re-branding is an important function for organisations wishing to
mark a point in time when they redefine their image.
The QVM re-branding will be centred around
a new logo which Marketing Director,
Mark Smith said “is about articulating
the future now, about actually doing something real/tangible and specific and
doing it now!” “Our new branding is vibrant, energetic, fresh and contemporary.......... The
whole purpose of re-branding at this time is to immediately help build customer
numbers and sales.”
Part of the
re-branding will be a “positioning statement” or if you like “catch phrase”
which adds words to the new image. Mark Smith has invited traders to contribute
to the process of selecting the positioning statement – “We
also want to involve traders in deciding what is the best ‘strap line’ or
‘positioning statement’ to accompany the new logo. At the moment we
simply have ‘Since 1878’
under our logo. You might like to start thinking about that and possible
new ‘lines’ that you think are relevant. Or maybe we keep that.”
Meetings will shortly
be held with traders who wish to learn more about the re-branding and
contribute their views. We expect to have more details over the weekend.
