The list of international luxury brands heading for Melbourne's
Collins St. Is impressive - Hermes, Dior, Longchamp, Gucci, Dolce &
Gabbana, Ermenegildo Zegna, Coach, TAG, and Christian Louboutin.
According to CBRE this trend is largely driven by Melbourne's
growing tourism industry as the lower Australian dollar makes luxury buying
more affordable for international visitors.
Collins St. landlords a enjoying record rents as vacancy rates
remain close to zero and the attraction of Collins St. spreads beyond the
traditional Paris end. CBRE says that in return many of the internationals are
recording impressive turnover figures.