An article in the Herald Sun this week focused on David Jones
plans to upgrade its food offer and apparently the DJ’s chief executive is
inspired by what he has seen at the Queen Victoria Market.
Back on 11th July we reported on DJ’s plans for
food expansion - http://www.victraders.com/2015/07/the-future-of-food-hots-up.html
. In that article we questioned what impact the incessant competition for food buyers
would have on QVM. QVM’s competition comes from more than DJ’s of course. The
big two supermarkets, Coles and Woolworths, have been steadily upgrading their
fresh food and deli offer with Woolworths reported this week to have the
largest share of the deli business.
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| David Jones Food Hall |
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| Woolworths South Africa Food |
DJ’s current food hall at its flagship Bourke St. store is
no slouch (see photo) and DJ’s parent company, Woolworths South Africa, also has
credentials in food presentation (see other photo). Woolworths South Africa
chief executive and David Jones chairman, Ian Moir, said “You cannot get better
meat, better fish, better cheese than you can at Vic market.” “You’ve got
quality produce being sold by people who are engaging and that’s something we
need to recreate within our own food market.”
DJ’s plans include upgrading their current food offer, expanding the offer into other flagship stores, and possibly
progressing to stand-alone food stores.