Traders displaced by the Melbourne Music Week event were given
relocation options including a "showcase" marquee in Therry St. Plans
have now been finalised for the marquee and it even has its own marketing
identity (see above).
Here is a blurb from the QVM website -
"Discover
a host of shopping treasures at the brand new pop-up street market taking over
Therry Street for nine exciting days in November.
The Therry
Street Market features a curated selection of traders from the famous Queen
Victoria Market. Soak up the sun and enjoy shopping in the heart of Melbourne,
where you’ll find arts and craft, jewellery
and clothes, scarves and fabrics – a delightful selection of gifts for the whole
family.
It’s the perfect opportunity to get out
in the sunshine whilst shopping to some summertime beats.
The Therry
Street Market will also be open Wednesday 19 November as part of the Summer
Night Market. That’s two great markets on at the same
time!"
Traders operating in the marquee attended a meeting with
management on Tuesday and many of the finer details were thrashed out. This is
a very interesting exercise and could have implications for future trading
arrangements at QVM. How will customers respond to a "pop-up" market?
Will it engender good business for traders?