The Question That Could Save Your Business

When retailing is tight and every buying decision you make could have a significant impact on your bottom line, a simple little question could be the difference between success and failure.

Google CEO Larry Page has such a question. Google is a huge global company and a big buyer of companies and concepts that help grow its business. In a complicated world of acquisitions, profit analysis, performance measures, and financial justifications, Page asks this simple question –

“Is this something you will use once or twice per day, and does it make your life better?”

Sounds like a test that could be applied to many buying decisions.

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