Australia’s busiest retail precinct will be activated by
live music and performances in a move by Sydney City Council to boost retail
sales.
During a 12 month trial retailers will be offered Pitt
Street Mall free of charge to conduct events designed to bring more shoppers to
the city centre. Sydney’s Lord Mayor said the move was designed to help local
retailers attract more residents, workers and visitors. With 65,000 people
moving through the mall each day there is a ready audience.
Late last year Sydney’s Retail Action Plan was launched to
encourage shoppers to visit bricks-and-mortar retailers and offer more from
their retail experience.