Online shopping has challenged many long held beliefs and
the theory that women are the dominant shoppers is apparently no longer true,
at least when it comes to buying things through your mobile phone.
A survey has found that 22% of men purchased using their
phones in 2013 while only 18% of women did the same. It has been suggested that
men are comfortable with the more impersonal method of shopping (online) while
women still prefer the social aspects of going shopping with friends. Either
way, online shopping by males cannot be ignored as a significant element when
chasing sales turnover.