A recent Australian study shows that shoppers are more
likely to be attracted to retail products that support someone in need as long
as it was roughly price comparative with the opposition products.
Supporting animals and the environment also ranks highly as
consumers look to vote with their wallets in tackling some of the issues
perceived as long neglected by governments.
Ethical and sustainable products and brands are on the rise
while “social entrepreneurship” is one of the fastest growing sectors in the
Australian economy as illustrated by the number of charity retailers (Salvos,
Vinnies etc.) now located side by side mainstream retailers in shopping areas.