QVMAC
Representatives were treated to a presentation from the QVM Marketing
Department on Tuesday this week. Marketing Director, Mark Smith, and his staff
outlined their marketing plan for 2014/15 under a business vision of - "A thriving
public market loved by the people of Melbourne and all visitors".
Some
features were -
1.
Recognising
QVM's original and primary role as a fresh food market.
2.
Emphasis
on attracting the cruise ship market including the possibility of direct
shuttle buses.
3.
Focus
on major Melbourne events including the upcoming World AIDS Conference which
will be largest such conference in Melbourne's history with 16,000 visitors.
4.
The
upcoming Brand Refresh for QVM which will establish our core branding message.
5.
Analysis
of our customer groups, who they are, and why they come here.
6.
The
introduction of PATH Intelligence customer counting and traffic flow analysis.
7.
Sponsorship
initiatives around our site and through our various market concepts (Day
Market, Night Market, Winter Market, etc.)
Detail
on all the marketing Department projects will be revealed as the year
progresses but next up we can look forward to the influx of visitors from the
International AIDS Conference 20th-25th July.
