Following on from the successful "Going Online" seminar back in early April, QVM have organised a Marketing Basics seminar for next Wednesday 7th May at 9:30 am in Exhibition St. This is a free seminar advising how small businesses can find and keep customers. Booking details are below.
In an increasingly competitive business environment, marketing is a valuable way for small businesses to find and keep customers.
Marketing Basics will guide you through conducting market research, defining your Unique Selling Proposition, measuring and evaluating marketing activities, and developing an effective marketing strategy for your business.
Is this seminar for me?
Marketing Basics has been designed to guide early stage business owners through the steps required to build a simple marketing strategy using both traditional and online marketing tools.
How will this seminar help my business? You will learn how to:
Determine which marketing options are right for your business
Use market research and customer service to improve the way you market your business
Put in place proven marketing processes and systems
Develop an action plan to assist in developing a comprehensive strategic and tactical marketing framework
As part of Marketing Basics you will receive:
A comprehensive and easy to use Marketing Basics workbook and reference guide to help you assess your marketing activities on an ongoing basis
A three-page marketing plan template that can be adapted to meet your own business needs
Valuable networking opportunities with new and emerging business owners in your area
A follow-up pack containing workshop slides, hints and tips and where to go for more information.
About your workshop leader:
James Atkins is a director of Vantage Marketing, a boutique consultancy dedicated to helping people find strategic and marketing clarity in their business. He facilitates planning and strategy workshops, develops insights and ideas, and mentors and coaches leaders.
Prior to setting up his business James was a senior executive in the fields of financial services, retail and energy. A seasoned business and marketing strategist, James has developed and introduced new products, channels and programs in many industry sectors. James is an Australian Marketing Institute Certified Practising Marketer, Accredited Mindshop Facilitator and graduate of the Australian Institute of Company Directors.
Seminar Details:
Host: Queen Victoria Market
When: Wednesday 7 May 2014 Time: 9.30am to 11.30am
Where: Small Business Information Centre, 113 Exhibition Street, Melbourne
Booking Options:
Event ID: 070514
Phone: Customer Service 03 9320 5822
Email: info@ qvm.com.au
